It is important for all Associate Hotels to adopt a Strategic Marketing Plan as a guide to market their efforts. Well Planned Marketing Plan would always reap benefits for the associate hotels to promote their product & services and help them reach out to their potential customers.
The competitive nature of the hotel industry warrants each Associate Hotel to be able to adopt to the right marketing strategy as drawn by IHS, in order to stay ahead in the competition. This plan would be based on facts & valid assumptions and would help the "OWNERS" to analyse the market evaluation and ensuring long term growth of their Units/Hotels.
